With global luxury spending patterns shifting, brands like Dior, Louis Vuitton, and Porsche are betting on Thailand as the next big luxury hub. Fueled by affluent locals and an influx of wealthy tourists, Bangkok is now home to iconic flagship stores like Dior’s Gold House and Louis Vuitton’s LV The Place, Michelin-starred dining experiences, and landmark developments such as the $3.2 billion One Bangkok complex.

Jonathan Siboni, CEO of Luxurynsight, captures the trend: “Thailand has emerged as a critical luxury hub.”

As Southeast Asia's high-net-worth population is projected to soar by 2027 (projected to reach 1.4 million HNWIs by 2027, up from 890,000 in 2022), Thailand is leading the way with a booming luxury market that's redefining elegance and growth in the region.

Discover more about Thailand's rise as a new luxury hub in the full article on Bloomberg.

Thank you, Faris Mokhtar and Patpicha Tanakasempipat, for the mention!