On October 8th, Luxurynsight, in partnership with KungFuData and Douyin E-commerce Global, hosted an exclusive 'Grow China Breakfast' at the Hôtel des Arts et Métiers in Paris. This invite-only event brought together leaders of European brands looking to explore the vast opportunities within the Chinese market.

Featuring insights from Josh Gardner, CEO of Kung Fu Data, and Demi Shi, Head of Partnerships at Douyin E-commerce Global, the event packed three dynamic sessions focused on:

• Navigating China's Market Post-2025

• Intelligence for innovative execution

• Best brand practices

Key Takeaways:

• The luxury landscape in China is shifting post-COVID, with consumers seeking more uniqueness and personalization.

• There is a growing trend of niche brands entering China, providing greater opportunities for smaller brands and independent designers.

• Despite market challenges, China is experiencing a rebirth. 'Go now—thrive later' captures the sentiment of seizing opportunities during this transformative period.

• Body positivity is gaining momentum, but the 'skinny aesthetic' still holds sway, shaping consumer preferences.

• Align your brand’s singularity with rising trends in China to resonate with the evolving consumer mindset.

• Use content as a key communication tool with Chinese consumers, delivering a statement of identity that mirrors their desired lifestyle.

The event concluded with a productive networking breakfast session, fostering connections among attendees.

A big thank you to all who participated in this insightful morning! Stay tuned for more opportunities to explore China’s luxury market.