We’re thrilled to announce that Clara Lecerf has joined Luxurynsight as our new Senior Research Officer! Clara brings with her over a decade of expertise in product development, more than 8 years of marketing consultancy, and extensive teaching experience at the university level.

A graduate of the prestigious ESCP Business School, Clara has worked with iconic brands like LVMH, YSL Beauty, and Creed, honing her skills in research, marketing, and product development across the luxury industry.

But that’s just the beginning—let’s hear more about her journey and vision in her own words!

📝 What’s your background? 

With nearly two decades of experience in the luxury and beauty industries, I have worked with global powerhouses such as LVMH, YSL Beauty, and Creed, as well as niche brands, in various marketing roles—both in-house and outsourced. In parallel, I have been teaching for over ten years in France and the UAE, sharing insights from the industry with future professionals. Currently, I am pursuing a PhD focused on luxury brands, further deepening my academic and professional engagement within the sector.

💼 What do you do at LY?

I have joined the research team to pursue my research project on luxury brands, aiming to bridge the gap between academic insights and Luxurynsight’s extensive industry resources. My role is to foster connections that merge academic research with practical, real-world applications in the luxury market.

💡 What made you want to join LY? 

With two decades of experience in both corporate and academic settings, I am passionate about creating synergies between these two worlds. As my research deepens, it’s important to me that it remains relevant to industry leaders and rooted in real-world applications. The partnership with LY offers an exceptional platform to achieve this, allowing my work to directly impact the luxury sector.

🔮 How does your work make our clients’ lives easier?

My research centers on the longevity of luxury brands—an essential focus for managers navigating today’s increasingly complex and unpredictable market. By blending academic insights on luxury brand strategy and consumer behavior with Luxurynsight’s data-driven capabilities, we offer clients a fresh, well-rounded perspective on their most pressing challenges. This approach equips them with precise, actionable insights that support innovative and impactful decision-making.

🥋 Can you share a fun fact about yourself?

I spent ten years living in the Middle East, captivated by the region’s rich multicultural heritage. The vast, untamed landscapes sparked my love for exploring off-the-beaten-path destinations and discovering unique ways of life. It’s given me a passion for adventure and learning from diverse cultures.