Ba&Sh, a leading Parisian premium ready-to-wear brand, has made significant strides in both environmental and social responsibility under Pierre-Arnaud’s leadership as it obtained its B-Corp certification in mid-June with a remarkable score of 98 points out of 200 - while the average in the fashion sector is around 80 points. As Ba&Sh positions itself at the forefront of sustainable fashion, Pierre-Arnaud highlights the brand’s commitment to transparency, circularity, and ethical supply chain practices.

In this episode, he explores the transformation the company has undergone, the integration of innovative technologies, and a heightened focus on enhancing the customer experience. He also shares insights into Ba&Sh’s international strategy, which includes expansions into key markets in Asia and North America, while maintaining a strong, cohesive brand image across continents.

Key Insights of the Episode

• Discussing the significance of Ba&Sh’s B Corp certification, Pierre-Arnaud states, 'Achieving the B Corp certification with 98 points is a milestone for Ba&Sh, but it's just the beginning. It’s an encouragement for us to go further in our environmental and social transformation.' 

• On the topic of integrating sustainability into growth, he shares, 'In 2022, despite a 22% increase in revenue, we managed to reduce our carbon impact by 15%. This demonstrates our belief that growth and sustainability can, and must, go hand in hand.' 

• Pierre-Arnaud reveals the brand’s plans for experiential boutiques: 'We’re not just opening more stores; we’re focusing on creating experiential boutiques that offer elevated customer experiences. Our goal is to make Ba&Sh a global lifestyle brand, not just a fashion label.' 

• In the field of innovation, Pierre-Arnaud highlights Ba&Sh’s forward-thinking strategies, stating, 'Innovation at Ba&Sh isn’t about following trends; it’s about leading them. Whether it’s pioneering regenerative agriculture in fashion or integrating AI to boost creativity and customer interaction, we aim to set new standards in the industry.' 

• Finally, on Ba&Sh’s global expansion, Pierre-Arnaud comments, 'Our international expansion is about ensuring that we maintain our brand's integrity while adapting to the unique needs of local markets. We aim to be present on all major continents and continue expanding with direct control over our distribution channels.' 

Tune in to this insightful episode available on major podcast platforms:

🎙️Spotify - https://bit.ly/47iRe7u

🎙️Apple Podcasts - https://bit.ly/4ggpFzU

🎙️Soundcloud - https://on.soundcloud.com/uh8sEpavKjjkDNYc7

Disclaimer: This podcast episode is available only in French.