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Luxurynsight’s CEO, Jonathan Siboni, alongside our Board Member Stanislas de Quercize explored the intersection of AI and business intelligence in luxury at the Luxe Intelligenc.IA Conference, organized by Stéphane Galienni, founder of BALISTIKART. Main highlights: AI: A Necessity, Not an Option “If we don’t embrace AI, others will.” Luxury brands must go beyond simply using AI—they must master it. This means experimenting, making mistakes, asking the right questions, and continuing to innovate. AI is no longer a trend but a standard. Knowledge Fuels Creativity Leveraging AI tools expands our understanding, enabling limitless creative possibilities. The more we refine our use of AI, the more we enhance both strategic thinking and creative execution. The Power of Your Network One quote stood out: “You are the result of the five people you spend the most time with.” This highlights the human element in innovation. Success in AI adoption isn’t just about technology—it’s about surrounding yourself with the right people and vision. As AI reshapes the industry, staying ahead requires a mix of strategic insight, technological fluency, and creativity. Luxurynsight remains at the forefront, guiding luxury brands through this transformation.
As the luxury industry enters a transformative period in 2025—characterized by slower growth, shifting consumer preferences, and the need for strategic adaptation—staying ahead is more crucial than ever. This briefing compiles 36 essential industry reports covering luxury, beauty, wine & spirits, retail, consumer trends, and tourism. Offering a comprehensive market outlook, it provides the insights you need to refine your strategy, seize new opportunities, and ensure long-term brand success. Key Luxury Market Insights for 2025: > Moderate Growth – The market is projected to expand by just 1-3%, demanding strategic adjustments. > Shifting Consumer Priorities – Spending continues to move from products to experiences. > Regional Dynamics – Growth slows in China, while India and Japan gain momentum. > High-Net-Worth Clients Drive Demand – Ultra-affluent consumers remain key to the industry. > Brand Evolution – Excellence, authenticity, and cultural relevance are more important than ever. Download the briefing now to stay ahead in 2025!
China’s Luxury Market: A Shift, Not a Decline "If we go “back to school” for a moment, we can see that in 2019, 70% of luxury purchases by Chinese consumers took place abroad. In reality, brands were selling to Chinese consumers, but in Paris, Milan, and other international hubs—not so much within China itself. Then, with the COVID, the market quickly shifted, and almost all purchases were made domestically in China. Today, we are witnessing a rebalancing that somewhat resembles the pre-COVID landscape. Chinese consumers have resumed traveling—many have gone to Japan, for instance, and we’ll come back to that point later. They are once again making purchases abroad or finding ways to access foreign luxury markets. As a result, the total luxury spending by Chinese consumers in 2024 is expected to reach $78 billion—slightly higher than the $64 billion recorded in 2021. This means that while the domestic market may be slowing, this should not overshadow the bigger picture," states our CEO, Jonathan Siboni, in his latest webinar for Journal du Luxe. Watch the full episode to see why China's consumers' buying patterns aren't the sole factor in market slowdowns—and what it means for luxury's next phase! Thank you, Eric Briones, for having us!
Burberry’s shares have surged over 70% since September, signaling investor optimism around CEO Joshua Schulman’s turnaround plan. Despite an expected 12% drop in Q3 sales, this is an improvement from the previous quarter’s 20% decline. A key growth opportunity? The U.S. market. Schulman is focusing on America, leveraging his deep industry ties and boosting Burberry’s visibility. Notably, the brand has increased its highest price points in the U.S. by 115%—a strong bet on demand, according to Luxurynsight. Will Burberry reclaim its heritage and drive long-term growth? Read more on Reuters! Thank you, Helen Reid, for the mention!
With global luxury spending patterns shifting, brands like Dior, Louis Vuitton, and Porsche are betting on Thailand as the next big luxury hub. Fueled by affluent locals and an influx of wealthy tourists, Bangkok is now home to iconic flagship stores like Dior’s Gold House and Louis Vuitton’s LV The Place, Michelin-starred dining experiences, and landmark developments such as the $3.2 billion One Bangkok complex. Jonathan Siboni, CEO of Luxurynsight, captures the trend: “Thailand has emerged as a critical luxury hub.” As Southeast Asia's high-net-worth population is projected to soar by 2027 (projected to reach 1.4 million HNWIs by 2027, up from 890,000 in 2022), Thailand is leading the way with a booming luxury market that's redefining elegance and growth in the region. Discover more about Thailand's rise as a new luxury hub in the full article on Bloomberg. Thank you, Faris Mokhtar and Patpicha Tanakasempipat, for the mention!
“I may want to buy leather goods at Louis Vuitton because that’s their core. It’s reassuring, it’s going to keep the value because they’ve been doing it for 100 years,” says our CEO, Jonathan Siboni in the latest WWD article. With Chinese GDP growth under 5% and cautious spending trends, consumers are prioritizing iconic, quality products that promise enduring value. Furthermore, the aspirational luxury shopper in China is emerging as a key audience for growth in 2025 and beyond. Head over to the article to discover chinese luxury buyers' expectations in 2025. Thank you, Tianwei Zhang and Denni Hu, for the mention.
As demand for high-end luxury items wanes, iconic brands are pivoting to broaden their appeal. Companies like Louis Vuitton, Gucci, and Burberry are emphasizing entry-level products like wallets, scarves, and home goods priced under $500. This strategy seeks to attract aspirational middle-class consumers while maintaining their brand identity. Jonathan Siboni, CEO of Luxurynsight, notes, “Kering and Cartier’s Richemont are bringing perfumes and cosmetics back in-house, while LVMH develops cafes and entertainment.” Luxurynsight's data reveals a shift, with smaller leather goods under €500 increasing in proportion to full-size handbags, reflecting brands' efforts to stay relevant amidst changing consumer priorities. As luxury leaders tread carefully to preserve exclusivity, profit margins could face pressure due to these adjustments. Find out more in Japan Times.
‘In recent years, luxury has taken a turn toward catering to VVIPs, marked by a fairly consistent and significant increase in prices. Iconic products, such as certain Chanel bags, for example, have gone from five thousand dollars to ten thousand dollars. During periods when there is plenty of disposable income, like during COVID, this wasn't an issue. But once you move past that period, more accessible clientele no longer have access to these products.’ says our CEO, Jonathan Siboni in the recent episode from Canal Z Trends on luxury market dynamics in 2024 / 2025. Thank you, Canal Z, for having us! To watch the replay, click the button below!
Luxury Brands Expand Lower-Priced Offerings to Attract Middle-Class Shoppers
We are happy to launch our latest editorial briefing, powered by LY news, that uncovers examples of holiday campaigns from major luxury players in beauty, fashion, jewelry sectors to inspire and equip you with strategic insights as we step into a new year filled with opportunities.
Artificial intelligence is revolutionizing the way fashion brands operate, offering solutions to predict trends, analyze consumer behavior, and manage inventory with greater precision. As the fashion industry evolves, technology is proving to be a critical tool in staying competitive and meeting rapidly changing market demands. The article from L’Officiel Monaco delves into how Luxurynsight and Heuritech, now part of the Luxurynsight Group, are at the forefront of this shift. By harnessing the power of AI, we unlock next-level data intelligence for Luxury,
At the Comité Colbert’s 70th Anniversary Celebration in Shanghai, our CEO, Jonathan Siboni, shared valuable insights on the shifting dynamics of the luxury market, highlighting how brands needed to adapt to changing consumer expectations in a world where meaning and authenticity mattered more than ever. Our CEO highlighted "Sales were down but, paradoxically, purchases continued to grow overall." He added, "Brands were facing an audience of insiders, fed by social networks, who were much more interested in the stories behind the brands than in their logo. The challenge was to find the right way to tell them, and at the right price." Thank you, Sibylle Grandchamp from La Tribune, for the feature!
Luxurynsight group is proud and honored to welcome Heuritech, French pioneer in AI and first recipient of the VivaTech LVMH Innovation Award.