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Press & Events14/07/2025

Burberry’s Comeback: Investors Encouraged After a Year of Rebuilding

Luxurynsight Featured in Reuters on Burberry’s Transformation We're proud to be cited in Reuters' latest coverage of Burberry’s strategic shift. What’s changing at Burberry? Heritage-led repositioning: CEO Josh Schulman’s Burberry Forward plan refocuses on outerwear icons and British DNA, while modernising the brand’s image and pricing. Promising signals: Since Schulman’s arrival, Burberry’s stock is up +63%, outperforming several luxury peers. Dual product strategy: Burberry lowered its average bag price by –9% with accessible lines like the Cotswold and Horseshoe bags, while premium outerwear grew +22%, including standout pieces like a $16,000 trench coat in China. Cultural relevance meets function: Campaigns like the Burberry Festival at Glastonbury merge British storytelling with climate-resilient fashion. At Luxurynsight, we help luxury brands decode these complex shifts. Our LY Price data identified the dual play at work: boosting top-end desirability while improving accessibility. Thank you to Reuters’ Helen Reid for featuring our insights.

Press & Events07/07/2025

Singapore’s 240,000 Millionaires Drive Demand for Luxury Brands

While luxury spending cools in major markets like China and the U.S., Singapore is bucking the trend. With over 240,000 millionaires and a surge in affluent tourists, luxury sales in the city-state are set to rise 7% in 2025 to S$13.9 billion, outperforming Japan, South Korea, and even China. From invitation-only events to exclusive styling lounges, brands are doubling down on personalization. Singapore is now being used as a “controlled launchpad” for retail innovation across Southeast Asia. As Jonathan Siboni, CEO of Luxurynsight, puts it: “Singapore has proved to be a very stable place for wealthy people. That has created a very strong local base for the luxury market. Singapore is an oasis in the desert.” Its political stability, pro-wealth environment, and East-meets-West consumer base are making it a safe haven for luxury investments in an otherwise uncertain landscape. Thank you, Audrey Wan, for the mention!

Press & Events25/06/2025

French Luxury No Longer Always Profitable

French Luxury Faces a Slowdown Despite Summer Sales With the start of the sales season, luxury retailers are hoping to attract customers, but the once-resilient sector is now facing a challenging period. On the Champs-Élysées, many foreign tourists still visit luxury boutiques, but French consumers are increasingly rare and more cautious. For example, a shopper hesitated before buying a €340 coin purse, saying that such purchases require serious thought. One key issue is rising prices, which are making customers reluctant to buy. Major luxury groups are seeing declining sales—LVMH reported a 2% drop in Q1 2025, while Kering (owner of Gucci and Saint Laurent) reported a 14% fall. Iconic bag prices have surged: Chanel bags are up over 62% in six years, and Louis Vuitton’s prices have increased more than 55% according to Luxurynisght. As a result, many customers are now saying “enough.” Discover more information in the latest France Info episode, featuring Luxurynsight's data.

Press & Events11/06/2025

Going All In: Canada Goose and the Power of Localized Luxury

According to our CEO Jonathan Siboni, Canada Goose’s China strategy is one of the boldest—and smartest—bets in luxury retail. When the brand entered Beijing in late 2018, it wasn’t just testing a new market—it was making a long-term commitment. Today, China accounts for over 36 % of its global revenue, with 27 stores across the mainland, Taiwan, Hong Kong, and Macau. What gave them an edge? “Canadian companies, in particular, had an extremely good image with Chinese audiences,” notes Jonathan Siboni, CEO of Luxurynsight. That strong national identity gave Canada Goose a built-in advantage. Collaborations with local names like Angel Chen weren’t just fashionable—they were strategic. These partnerships became “great ambassadors” for the brand, helping it resonate with Chinese consumers in a culturally relevant way. Their livestreaming efforts were massive: in Q1 2024 alone, the brand worked with nearly 150 influencers on Douyin, reaching millions and generating up to $1.5 million in sales. A rare strategy during uncertain times: While most luxury brands paused expansion during the pandemic, Canada Goose did the opposite. As Siboni points out: “I don’t know any foreign brand who opened so many stores during COVID.” Their decision to stay open through lockdowns, especially ahead of events like the Beijing Winter Olympics, positioned them as a brand that understood and respected the Chinese market. Moral trade-offs vs. market gains: Behind their rapid growth lies a careful strategy. Siboni sums it up: “It’s a question of trade-off. You decide what your biggest priority is—whether that’s making money in China or taking a moral stand that could go against the government.” In short: Strong national image gave Canada Goose cultural capital. Local collaborations and digital engagement fueled relevance. Expansion during COVID was risky—but paid off. Ethical tightrope-walking remains part of the strategy. With plans to triple revenue by 2028, the brand’s Chinese playbook—rooted in bold decisions and cultural intelligence—offers a masterclass in luxury market expansion.

Press & Events28/05/2025

Chanel’s New Luxury Playbook: Scaling Back Prices, Investing in Brand Strength

Chanel is entering a new chapter as it scales back its aggressive price hikes in favor of long-term brand equity investments, as covered in a detailed piece by Glossy's Zofia Zwieglinska. After raising prices by a staggering 59% from 2020 to 2023, Chanel implemented a much more modest 3% increase in 2024. This shift comes in response to a cooling luxury market, increased consumer resistance, and a 7% drop in sales volume. Bernstein analysts highlighted growing "value for money" concerns among Chanel’s clientele, especially in key markets like China and the U.S. Instead of leaning further into price as a proxy for prestige, Chanel is now prioritizing strategic brand investments: from expanding its boutique network in emerging markets to deepening control of its supply chain and bolstering craftsmanship. This move underscores the brand’s commitment to authenticity and long-term value creation rather than short-term gains. The article also references pricing intelligence from Luxurynsight, spotlighting the platform’s role in tracking luxury market dynamics and helping to contextualize Chanel’s pricing decisions. Want the full story? Dive into the article on Glossy.com for deeper insights into Chanel’s evolving strategy. Special thanks to journalist Zofia Zwieglinska for the thoughtful mention of Luxurynsight in this important luxury industry analysis.

Press & Events21/05/2025

Luxury Brands Elevate Retail Experiences: Key Trends from Luxurynsight’s Fall-Winter 2025 Retail Activations Dynamics Report

Thank you to Fashion Network for highlighting Luxurynsight’s Retail Dynamics report Fall-Winter 2025 and showcasing the latest trends in luxury retail activations. Our Retail Activations Dynamics report highlights how luxury brands are increasingly opening immersive and unique retail spaces worldwide to create memorable customer experiences. The Asia-Pacific region leads with 60% of activations, followed by significant growth in North America (+95%) and the Middle East/Africa (+76%). Brands like Vuitton, Prada, Burberry, Gucci, and Dior dominate the landscape, with pop-ups thriving especially in China, Japan, and the US, led by players like Hermès, Vuitton, and Coach. Noteworthy initiatives include multisensory experiences and thematic pop-ups, such as Diptyque's jazz club in Malaysia and Coach’s interactive café in Melbourne. Additionally, the report highlights the growing trend of seasonal retail spaces in winter sports destinations, with Asia seeing a rise in ski-related activations, including The North Face’s giant installation in Harbin. In Europe, traditional ski resorts show mixed performance, while brands emphasize hospitality and wellness as core components of their retail concepts. These temporary spaces are evolving into social hubs designed to deepen customer engagement beyond conventional product sales. For more insights, read the full article on the Fashion Network website.

Press & Events05/05/2025

Ralph Lauren: Quiet Strength in a Shifting Fashion Landscape

We’re proud to see our CEO, Jonathan Siboni, featured in a new insightful piece by Miss Tweed, highlighting how data-driven decision-making and a clear brand vision can help luxury houses like Ralph Lauren thrive amidst uncertainty. Ralph Lauren stands strong in 2025 alongside names like Hermès, Prada x Miu Miu, and Brunello Cucinelli – brands embracing calm, consistency, and elevated essentials in a world hungry for reassurance. As our CEO puts it: "Ralph Lauren is a brand that expresses discreet luxury and is known for the good quality of its clothes. Its value for money is excellent, one of the best in the sector." Thank you, Astrid Wendlandt, for the mention! Read the full article below.

Market Reports25/04/2025

Luxurynsight Retail Activations Dynamics Fall/Winter 2024-25 Report

Luxurynsight is excited to present our Retail Activations Dynamics Fall/Winter 2024-25 Report. This report delivers strategic insights into global luxury retail trends, highlighting regional growth, experiential pop-ups, and hospitality-driven strategies across the fashion, jewelry, and beauty markets. Discover the latest retail trends, from Riyadh's 1,600% growth in store activations to Asia’s dominance in pop-up retail & see how top brands are evolving. Unlock the key takeaways now!

Press & Events20/04/2025

Luxury in Decline? Rethinking the Future of High-End Fashion

Big brands like LVMH, Kering, and Burberry are seeing slower sales. Reasons include weaker demand in China, new U.S. tariffs, and the end of tax-free shopping in the UK. Prices have also jumped—up 65% since 2019—which is turning off shoppers. On top of that, younger consumers are buying more second-hand and care more about sustainability. Emerging e-commerce brands offering luxury styles at lower prices without traditional overheads are also gaining traction, indicating a potential paradigm shift in consumer preferences and the industry's structure. Jonathan Siboni, CEO of Luxurynsight, summed it up clearly: “Fashion is facing a perfect storm.” Discover more on what's happening with the industry in the article! Thanks to The Times and John Arlidge for including us in the article.

Press & Events14/04/2025

Can Prada Reshape Versace—and the Future of Italian Luxury?

Following its €1.25 billion acquisition of Versace, Prada faces a significant integration challenge: reviving a storied brand whose maximalist aesthetic and commercial performance have faltered in a rapidly evolving luxury landscape. More than a turnaround effort, this move signals Prada’s broader ambition to build Italy’s first true luxury conglomerate—stepping into a space long dominated by French powerhouses like LVMH and Kering. Where others see divergence, Prada sees opportunity. “Versace and Prada are two worlds apart,” notes Jonathan Siboni, CEO of Luxurynsight, adding that Versace is “commercially all but dead.” As Donatella Versace steps back, newly appointed creative director Dario Vitale—formerly of Miu Miu—will be tasked with maintaining Versace’s bold DNA while addressing structural gaps in product categories. Prada’s expertise in leather goods and footwear may prove instrumental in rebalancing the brand’s offer and restoring long-term profitability. We are grateful to journalist John Arlidge for featuring our CEO Jonathan Siboni’s insights on the strategic divergence—and potential synergy—between these two iconic houses. Read the full article below.

Press & Events27/03/2025

During Economic Strain, Brands Turn to Exhibitions to Engage China’s Overlooked Middle Class

The luxury industry in China is undergoing a major shift in 2025. After years of mega runway shows and VIP-only events, brands are now embracing public-facing exhibitions to engage a wider audience. According to our CEO, Jonathan Siboni, this transformation is not just a trend but a strategic move—with 192 exhibitions by 48 luxury brands in 2024 alone, the numbers speak for themselves. Why exhibitions? They provide an experiential way to showcase craftsmanship, heritage, and creativity. They cater to China’s growing cultural confidence and interest in artisanal crafts. They create exclusivity and excitement, attracting high-net-worth individuals and fostering long-term brand desirability. As Jonathan notes, luxury exhibitions serve as a cultural bridge, transforming how Chinese consumers perceive brands. With 2025 already seeing as many exhibitions as last year, this shift reflects the industry's commitment to innovation, storytelling, and deeper connections with its audience. A big thank you to Denni Hu for covering this important industry evolution in WWD. Read the full article below

Insights & reports24/03/2025

Ramadan 2025: How Luxury Brands Are Engaging the GCC’s Peak Shopping Season

With consumer spending in the GCC reaching new heights during Ramadan—hitting $10 billion in the UAE and rising 35% in Saudi Arabia—luxury brands are strengthening their presence in the region. This year, they are launching exclusive Ramadan collections, high-profile collaborations, and immersive retail experiences to engage affluent shoppers. From Dior and Louis Vuitton’s capsule collections to Loewe and Bulgari’s cultural partnerships, these initiatives underscore the region’s growing impact on the global luxury market. Download our full briefing for key insights into luxury brands’ Ramadan 2025 strategies!

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Latest News

Burberry’s Comeback: Investors Encouraged After a Year of Rebuilding

Singapore’s 240,000 Millionaires Drive Demand for Luxury Brands

French Luxury No Longer Always Profitable

Going All In: Canada Goose and the Power of Localized Luxury

Chanel’s New Luxury Playbook: Scaling Back Prices, Investing in Brand Strength

Luxury Brands Elevate Retail Experiences: Key Trends from Luxurynsight’s Fall-Winter 2025 Retail Activations Dynamics Report

Ralph Lauren: Quiet Strength in a Shifting Fashion Landscape

Luxurynsight Retail Activations Dynamics Fall/Winter 2024-25 Report

Luxury in Decline? Rethinking the Future of High-End Fashion

Can Prada Reshape Versace—and the Future of Italian Luxury?

During Economic Strain, Brands Turn to Exhibitions to Engage China’s Overlooked Middle Class

Ramadan 2025: How Luxury Brands Are Engaging the GCC’s Peak Shopping Season